TikTok Funnel Case Study: 100+ Applicants

Problem: Tru Inc. was in search of passionate, motivated and qualified intern candidates. Being an 8-person startup, the brand did not have resources to deploy an HR service or software.

Solution: Phillips used TikTok as a funnel to source interns, creating a video explaining Tru's mission and ideal candidate. This initiative proved successful, resulting in over 100 applications and 10 qualified individuals hired.