Piper Phillips Resume

PROFESSIONAL EXPERIENCE

Tru Enhanced Sparkling Water - New York, NY Sep 2022 - Present

Led marketing for a Series A-stage VC-backed functional beverage brand, renowned for wellness drinks and shots. Director of Marketing

● Crafted and executed omnichannel go-to-market strategy, launching Tru with precise positioning in the NYC market

● Amplified online revenue by twofold through a strategic overhaul resulting in ~3,600 orders per month, propelling

Amazon sales from $247,000 to an impressive company record of $686,000 YoY

● Directed and optimized diverse paid marketing channels, including Google Ads, Meta Ads, Amazon PPC, TikTok, and Instacart, driving conversions and impactful digital presence

● Spearheaded the assembly of a high-performance marketing team, overseeing 4 specialized agencies and 1 dedicated full-time employee to enhance campaign effectiveness

● Forged strategic partnerships with leading brands like Vuori, Equinox, Flip, Smashbox, EleVen by Venus Williams, and key wellness influencers, yielding 1M+ impressions with near-zero partnership budget

● Delivered meticulous weekly sales data and KPI reports, continuously adapting strategies monthly, and presented quarterly to the board of directors

● Efficiently managed a $1.1M annual marketing budget, allocating funds across paid digital channels to optimize for ROAS, and lowest Customer Acquisition Cost

Piper Phillips, @pipercassidyphillips - New York, NY Jan 2021 - Present

TikTok Content Creator, PiperPhillips.com

● Grew a community of over 71,000 followers, focusing on empowering women in business and confidence-building

● Partnered with household name brands including Procter & Gamble, Kenneth Cole to produce short form video ads

● Leveraged strategic marketing tactics to develop and monetize the Piper Phillips brand, generating $20k+ in revenue

New Equity Consulting - Sparta, NJ April 2021- June 2022

Strategic Partnerships Associate; Pre-IPO Late Stage Investments

● Generated $100k in new net sales within 30 days by launching a new marketing agency connecting accredited investors and a $1B fund

● Developed and executed a pioneering strategy to cultivate relationships with 100+ investors in the Pre-IPO space, utilizing LinkedIn Sales Navigator, GoHigh Level and Zopto automation softwares

Victoria’s Secret LBrands - Columbus, OH May 2021- Aug 2021

Merchandising Intern, Lingerie Key Items

● Benchmarked retail competitors, identified market whitespace, and analyzed YoY sales data to strategize upcoming seasons’ merchandise assortments and recommendations, aligned with design trends, revenue goals and lowest COGS

● Devised 3-month expansion plan for VS Bridal category, resulting in acceptance of proposed recommendation of Bridal Bundling Boxes generating an estimated $10M of revenue in the category

● Researched the subscription industry, pinpointed market gaps, and proposed a strategic entry for Victoria's Secret into the $220M subscription box market at CEO's personal request

CareBand Healthcare Technology - Chicago, IL May 2020- Oct 2020

Marketing and Client Relations Associate

● Assessed 3 untapped markets for tech startup CareBand's Contact-Tracing Product, devising strategic entry points

● Expanded market focus from dementia patients to include public universities and businesses, addressing COVID-19 concerns via press outreach and product demonstrations, fostering widespread understanding of innovative technology

● Created proposals, social media posts, and pitch deck for billionaire Mark Cuban driving elevated brand visibility

EDUCATION, SKILLS & INTERESTS

Indiana University, Kelley School of Business

Bachelor of Science in Business, Majors: Marketing and International Business

● Dean’s Scholarship to Direct Admission to the Kelley School of Business

● Director of External Events at Kappa Alpha Theta Beta Chapter

● Kelley Guide, Kelley Office of Admissions

Bloomington, IN GPA: 3.85/4.00

Professional Performing Musician • Featured in Bloomberg • European Airbnb Hopping • Fluent German