Brand Strategy

Since 2020, Piper has worked as a freelance and contract Brand Strategist. She consults brands on TikTok strategy, and Gen-Z marketing.

In 2020, she worked as a contracted Brand Strategist with LA based-firm, OUTSET with a celebrity client looking to launch a mezcal brand. Resume bullets below.

OUTSET LA - Los Angeles, CA 2020 Brand Strategist

● Devised brand strategy for celebrity-founded D2C product entering the saturated R2D alcohol market

● Identified and seized market whitespace via research to differentiate client from competitors in crowded industry